Website Design & SEO Guidelines by Web Design Company Pretoria

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTAnot only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business

We create websites that are based on the customer’s needs

All businesses wants their business to grow, in order for that to happen, it is important to have a website. At Digital Marketing PTAwe offer innovative and creative website design, web development, e-commerce web applications, SEO services, website maintenance and much more.

Web Designing

Any potential customer needs a website that opens fast, uses simple language and effectively communicates what they are looking for. We create websites that are based on the customer’s needs and reflects what they want to convey in the most convenient way.

We utilize the following technology for our website design process:

• Adobe Photoshop
• Adobe Dreamweaver
• Html
• Xhtml
• CSS

When the world is moving with technology why not take part in it. We enable your website to speak to the world via your effective website design. Success comes from doing things differently, why not give yourself an edge over your competitors by letting us design your website.

Web Development

The aim of our skilled and dedicated team is to give, you as customers continuous support in developing and maintaining dedicated websites. We have experts who can work with you to understand your changing needs and get back to you with effective Web Development. We capture your thoughts and create beautiful websites as per your requirements. Once you have discussed your entire plan with us we work to develop your thoughts and ensure that it takes form. We ensure through our expert team, your website will be continuously monitored and any problems that you may have will be solved easily and efficiently. We develop websites that break its cross border by making it cross browser compatible with all the browsers. Our aim is to give you cost effective web development at the same time not compromising on quality.

Website Redesign

It is never too late to start again. Our skilled experts can redesign already designed websites and make it attractive and relevant again. We will do a proper analysis of what is wrong in that earlier design and take a decision depending on the severity of the problem. We will try to rectify the problem by refreshing it as a totally new one, which will increase leads to your business. By doing proper maintenance and updates we make sure that your website remains significant in today’s market.

By redesigning your website we give your business:

• An entirely new look
• Maximum leads
• Brings more traffic

Effective Communication Using Digital Marketing

Our aim is to help clients communicate through their website to their clients about their products or services.In today’s online market it’s not about who has the best service, but who communicates it best.

Communication Begins With Web Design

The first step in the process is conversation between our client and designers.We only commit to code once we’ve talked with you and you decide what your site is about and what you want it to do. It is important that good design is built around a handful of fundamentals; your brand and aesthetic, targeted keyword phrase, and website goals, the rest will fall into place.

Your Options

WordPress

Our preferred Content Management System is WordPress and it’s obvious we chose it for its powerful and easy to customize features. At this point in technology even the most laymen can figure out the admin area and update a WordPress site. We love it because we get to make beautiful websites that clients can update, and our clients love it because they don’t have to email us every time they want to change something on their site.

E-Commerce

There are lots of options for setting up online stores, some easier to use than others and some cheaper. We choose to stick with the major e-commerce platforms, like Magento, Shopify, WooCommerce for smaller WordPress driven online stores, because we know that they work. We know that e-commerce brings quantifiable, real revenue to our clients, so we think it’s imperative that you have clear goals and direction for your online stores.

Effective Communication Using Digital Marketing

We are a talented team of digital marketers, social media experts and content strategists who are committed to creating tangible results for our clients. Digital marketing offers clients a cost-effective tool to acquire more customers and develop relationships.Today 1 in 4 people spend more time online than sleeping, so why not cash in on the digital world. We use an array of tools to spread the word about your business faster and more economically.We are here to work with you to develop, plan and execute the best strategy to grow your audience with:

• E-mail marketing
• Social media marketing
• Content strategy
• Social Media Outreach
• Search engine marketing
• Search Engine optimization

You will notice that we start with website design and web development, that’s because we believe that you need a groundbreaking website and focus on digital and social media marketing to communicate effectively with your audience.

WordPress enables us to build dynamic websites with an array of features

For over a decade we have been providing website design & web development services to our clients across the globe. We are proud of our creative talent, technical expertise and capable team who can draw actionable insights from data.

Web Development Services

We make use of open source platforms and content management systems such as Joomla, Drupal and WordPress which enables us to build dynamic websites with an array of features. We are experts in installation, setting up of databases, installation of different modules, menu and categorization structure setup and theme development across these various platforms. Businesses can now truly optimize our expertise to develop, manage and upgrade their websites to meet their growing needs. With the world increasingly relying on social, cloud and mobile platforms, businesses that partner with us benefit by making CMS the core of their digital initiatives. We implement a robust CMS strategy that allows you to :

• Simplify the management of content business wide and deliver accurate digital information anywhere, anytime and on any device.
• Deliver highly personalized website experiences to boost customer loyalty.

Website Design

We design attractive and eye catching websites with cutting –edge designs based on our clients requirements. Our designers are experts at web design, e-commerce portal designing, social networking, mobile application design. We assure you that the website design will captivate users and create awareness about your product or service. Our websites are responsive, compatible in all browsers as well as handsets. We design websites that makes marketing easy and increased conversion rates, easy access options and faster loading makes your clients take immediate decision to connect with you.

We are proud to create high quality websites at a reasonable cost. Our team of professionals are experienced in web technology and web development language. We provide lightning turnaround time of a superior standard.

Website Maintenance

We provide continuous processes to improve your website that helps your website stay functional and updated. We provide website maintenance on a monthly, quarterly, or annual basis, depending on your resources. Website maintenanceincludes content changes, products and image management, designing of banner images, upgrade to latest version of technology, maintaining of inventory, adding new pages and ensuring there are no broken links on the website and website back up facility

AUTHOR: Suyan 
( Content Writer )
Success Focus Pty Ltd